Sample

A free look-over, in full.

This is the whole document I send back when someone asks for a free look-over. Twelve checks, run on one day, a score, and the three things I would do first.

It takes me about two business days, and there is no meeting attached to it.

Illustrated boutique fitness studio storefront with tall windows and a striped awning

Caitlyn Feletar / Portland, Oregon

The Look-Over

Example Studio

Boutique fitness · NE Portland

Checked 24 Aug 2026 · Caitlyn Feletar

The short version: nothing here is broken, and your reviews are stronger than most of the studios ahead of you. The gaps are all in places that are hard to see from inside the business.

Your Google listing is doing most of the work of getting you found and it is only half filled in. And when people ask an AI tool for a studio in Portland, it reads the same handful of pages every time and answers from those. You are missing from most of them.

After someone finds you, two things get in the way: your form never replies to the person who filled it out, and your hours are different in all three places people check.

42/10012 checksone date
Found
13/40
Chosen
17/30
Booked
12/30

Can people find you?

Found13 / 40

  • Google Maps, for what you do

    Searched pilates studio northeast portland and two similar phrases from a Portland address. You are not in the first 20 results for any of them. Four studios further away are.

  • Google Maps, for your name

    First result. People who already know you can find you.

  • When someone asks AI where to go

    Asked ChatGPT, Perplexity and Google’s AI answer the same question three times each. Six studios came back across the nine answers, and four of those turned up at least six times. You were not in any of them. A repeating list like that is hard to break into, but there are steps you can take.

  • Are you on the pages those answers are reading?

    Those tools show their sources. Across the nine answers they pulled from 7 pages: three directories, two “best studios in Portland” roundups, one forum thread, and one studio’s own site. Your studio is listed on 2 of the 7. Of the five you are missing, three are directories that will add you for free.

  • Your Google listing, filled in

    6 of 9 fields complete. No services listed, no booking link, 4 photos, nothing posted since 2024.

Do they pick you?

Chosen17 / 30

  • Reviews

    42 reviews, 4.9 average. Better than three of the four studios beating you on the map.

  • Review replies and recency

    Newest review is 5 months old. None of the 42 have a reply from you. Both of those are visible to anyone deciding between you and someone else.

  • Your homepage, on a phone, in ten seconds

    Says what you do. Does not say where you are or what a first class costs. First real content appears at 4.1s on a normal phone connection, mostly from two images over 2 MB.

  • Photos

    4 on Google, none of the room itself. This is the first thing a new person looks at and the cheapest thing on this page to fix.

Can they actually book?

Booked12 / 30

  • Clicks from your homepage to the class they want

    5 clicks, and the Instagram link goes to a page that no longer exists. Your booking software is fine. The links pointing into it are not: nothing sends a person straight to a first-timer class, and your Google listing has no booking link at all.

  • Your contact form

    Submitted a real test. It reached an inbox. The person who filled it out got nothing back, so they have no way to know it worked. On your end the only record is the email itself, sitting in your inbox with everything else.

  • Hours and details, in every place people check

    Google says you close at 7, your site says 8, Yelp says 7:30. Name, address and phone match everywhere, which is the harder half of this and it is already right.

What this suggests you are doing by hand

Guesses from the outside, not findings. Tell me on the call which ones are wrong.

  • Answering the same few first-timer questions in DMs and voicemail, because the answers are not on the site.
  • Retyping the schedule in at least three places, since your site, Google and Yelp currently disagree about when you close.
  • Keeping track of who asked about the intro offer in your head, because the form leaves no record you can sort.

The three I would do first

  1. Finish the Google listing

    Services, correct hours, a booking link, and 15 photos of the actual room. Biggest single gap between you and the studios ahead of you on the map.

  2. Get onto the five pages those AI answers keep citing

    Three are directory listings I can claim and fill in. One is a local roundup that takes submissions. One I would leave alone, and I will tell you why.

  3. Make the form reply to the person

    Instant confirmation to them, an alert to you, and a sortable list of who asked for what. Half a day of work, once, and it keeps working.

This is a look from the outside, on one day, using only what anyone can see. It is not a full audit and it does not touch anything you own. AI answers change between sessions, so each question was asked three times on each tool. The section below shows exactly how every check was run.

Caitlyn Feletar
Portland, OR
caitlynfeletar.com

The Look-Over / Example Studio

How I checked

Every number above, with the method behind it. You can run any of these yourself. None of them need a login or a tool you do not have.

CheckHowWhat came backScore
Maps, categoryLocal results, 3 queries, Portland OR, desktopNot in top 20 for any. Nearest competitors at 2, 3 and 4.2/10
Maps, brandLocal results, exact business namePosition 1.5/5
Named in AI answers3 tools × 3 runs, fresh sessions, same question6 businesses named across 9 answers; 4 recurred 6+ times. You: 0.0/10
On the cited pagesEvery source link shown by those 9 answers7 distinct pages cited. You are listed on 2.3/10
Listing completenessPublic profile, 9-field checklistMissing services, booking link, product menu. 4 photos, newest 2024.3/5
ReviewsPublic count and average42 · 4.9.9/10
Replies and recencyOwner responses on 20 most recent; newest date0 of 20 replied. Newest review 5 months old.1/5
Homepage on a phone3-question read, plus PageSpeed mobileWhat: yes. Where: no. Price: no. Largest content at 4.1s.5/10
PhotosCount and subject, Google and site4 total, none of the interior.2/5
Taps to bookWalked it as a new customer, on a phone5 taps. No direct link to a first-timer class. No booking link on Google. Instagram link 404.5/10
Form behaviourReal test submissionDelivered to inbox. No confirmation to sender. No stored record.4/10
Details consistentSite vs Google vs Yelp vs Apple MapsName, address, phone identical everywhere. Three different closing times.3/10

About the score

Found 40, Chosen 30, Booked 30. Twelve checks, each worth a fixed number of points, added up the same way for every business I look at. Nothing is weighted by opinion and nothing changes after the fact.

Two of these move on their own. Map position and AI answers are not stable week to week, so the number will differ if you run it again next month. The findings underneath it are the part that matters.

What it is not. A guarantee, a comparison to a national average, or a number I will promise to move to 90. It exists so you can look at the same page in three months and know whether anything changed.

One honest note on the AI section. Nobody publishes how these tools decide who to name. What is verifiable is which pages they cite, so that is what I measured and what I would work on.

Want one of these for your shop?

Send me your website address and this comes back about you, within two business days. No meeting, no strings, and no invoice at the end of it.

Or talk it through first. The 30-minute call is free and you leave with a written list of what I’d fix, whether or not you hire me.

Get a free look-overBook a free 30-minute call

Tell me what takes your time.

Or what’s broken, or what you keep meaning to get to. If I’m not the right person, I’ll say so and point you somewhere better.

Book a free 30-minute call

Not ready to talk? Send me your website and email address.

Illustration of Caitlyn standing with an open laptop
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